John Gavin Shares Digital Marketing Strategies to Utilize in 2023 | Laguna Beach, CA

John Gavin
2 min readJan 24, 2023


The digital market is constantly changing due to the increasing number of people who are online and the demand for new technology. As consumers, we expect a great experience when it comes to buying a product or service online. To meet this demand, are some fresh marketing trends in 2023 that you can utilize to transform your business.

Data Gathering

Despite the increasing importance of big data, the way it is collected and used has changed due to the privacy laws in various countries. In 2023, digital marketing is expected to become more proactive as businesses gather information through various techniques. For instance, form-building will allow them to identify customers interested in a certain product or service.

Email Marketing

One of the most effective marketing techniques is email marketing, which almost 90% of marketers use. It is mainly used for generating leads and will continue to grow in popularity throughout 2023. Most people have an email account, which makes it very easy for businesses and brands to connect with their potential customers. Sending out product launch emails is very effective for small businesses, allowing them to expand their profit margins. It can also reach out to people who have already signed up but haven’t bought anything yet.

Real-time Messaging

Because consumers prefer to receive everything as quickly as possible, many marketing teams utilize real-time messaging services to reach out to their customers. As the number of platforms that allow real-time messaging increases, marketers can collect more data about their customers. These platforms will then be able to provide them with a better understanding of their customers.

Influencer Marketing

Unsurprisingly, the influencer marketing industry will continue to grow in popularity in 2023. Right now, it is responsible for bringing in about $5.20 for every dollar invested. Previously only used by a few marketers, influencer marketing has now become a widely used technique by almost every digital company. Some influencers use platforms, including Instagram, YouTube, and Tiktok.

Increased Gratification

In today’s digital age, customers expect instant gratification. When it comes to shopping online, they prefer to receive their purchases as soon as possible. Marketing teams must think proactively instead of reacting to every query they receive. Having a well-defined knowledge base can help customers navigate various questions that may prevent them from purchasing.

Originally published at on January 24, 2023.