Small Business Trends to Watch in the Coming Years | John Gavin Laguna Beach

John Gavin
2 min readApr 25, 2023


While many large corporations have taken over a significant amount of the market today, it must be known that small businesses are the backbone of our economy and play a crucial role in driving innovation and creating jobs. Several trends will impact small businesses and shape their operations in the coming years. Here are some small business trends to watch in the coming years:

Increased Use of Technology

Technology is changing how small businesses operate, and this trend will only accelerate in the coming years. Small businesses are adopting new technologies, such as cloud computing, artificial intelligence, and automation, to streamline operations and improve efficiency.

Emphasis on Sustainability

One of the most essential factors that is becoming more popular among customers is sustainability. Small businesses are noting this trend and adjusting to meet this need. Many small companies are adopting sustainable practices, such as using renewable energy, reducing waste, and sourcing local materials.

Rise of Remote Work

Remote work is more prevalent and will likely continue over the coming years. Small businesses are embracing remote work to attract and retain top talent, reduce overhead costs, and improve employee work-life balance.

Focus on Customer Experience

Customer experience has always been necessary, but it’s becoming even more crucial for small businesses. With increased competition and changing consumer expectations, small businesses are investing in improving their customer experience through personalized service, faster response times, and convenient online ordering and delivery options.

Shift Towards E-commerce

E-commerce is increasing, and small businesses are taking advantage of this trend by selling their products and services online. Small businesses use e-commerce platforms like Shopify and Amazon to reach new customers and expand their reach beyond their local markets.

Use of Data Analytics

Data analytics is becoming increasingly important for small businesses, allowing them to make informed decisions based on real-time data. Small companies use data analytics to track customer behavior, optimize marketing efforts, and improve operations.

Importance of Social Media

In this digital age, social media is no longer an option but a necessity. Social media allows small businesses to connect with customers, build their brands, and drive sales. Small businesses use social media platforms like Facebook, Instagram, and Twitter to connect with their customers and build a loyal following.

These are just some small business trends to watch in the coming years. By staying on top of these trends and adapting their operations accordingly, small businesses can position themselves for success in a rapidly changing business environment.

Originally published at on April 25, 2023.